Marketing and Communications Specialist

Overview

As part of the Marketing and Communications (MAC) team, this position reports to a Manager of MAC. The MAC specialist position assists in building and maintaining mutually beneficial relationships between Intermountain Healthcare and its key internal and external stakeholders through the consistent use of best- practice communication tools. The incumbent helps research, plan, produce, coordinate, and effectively communicate key messages, initiatives, policies, programs, and other activities of Intermountain Healthcare to various audiences. The focus of this position is to develop marketing campaigns, provide marketing and communications support for both internal stakeholders. Candidate will collaborate with social media, the design team to ensure local hospital marketing and communications goals are being met. There is some focus on event planning. 

Scope
This is a system-wide position for the assigned marketing and communication functions or portfolio. The portfolio focuses significantly on the marketing and communications work for Heber Valley and Park City Hospitals; with some work assignments that focus on the larger Intermountain system, facilities, businesses, or service lines. The incumbent works closely and collaboratively with other MAC professionals within the Intermountain Healthcare system, helping Intermountain achieve its brand objectives and fulfill its Mission, Vision, and Values.

Job Essentials

Marketing Communications: Plans, researches, writes, edits, proof reads, produces, and distributes various communications (e.g., print, digital) for both internal and external audiences. Achieves desired results on time and under budget. Creates or finds artwork.

Multi-media production: Conceptualizes, writes and edits print, and presents online and video communications.
Follows writing and graphic design principles to produce materials using a variety of software programs. Develops and implements consistent standards for areas of responsibility to ensure system branding guidelines are followed with high quality and professionalism.
Evaluates and measures communications, keeps pace with technology, uses creativity, and maintains technical accuracy to ensure quality and effectiveness of campaigns and messages.
Performs technical writing and editing to promote the organization’s products, services, and image as assigned across multiple mediums (e.g., web, social).
Works with facility and functional team leaders to execute strategic planning activities for the department and for individual projects.

Media relations: Designs, develops, and executes appropriate media relations strategies. Proactively develops professional relationships with external media. Responds to media inquiries in a timely manner.
Engages in assigned community relations activities. Facilitates the development of partnerships for focused local community and hospital/facility community relations and fund-raising initiatives. Organizes and executes community relations plans and programs.
Creates branded content (e.g., written, visual, video) as it pertains to coordinated campaigns.
Plans and executes details for organizational events.
Serves as an important contributor to assigned team or sub-function within MAC and utilizes competencies in multiple areas (e.g., building customer loyalty, coaching, communication, contributing to team success, decision making, healing commitments and values, managing work).

Minimum Qualifications

• Bachelor’s degree in marketing, communications, public relations, English, journalism, business, or another related college major requiring strong writing skills. Education must be obtained through an accredited institution. Degree will be verified.
• Excellent writing experience.
• Excellent interpersonal relations and communication skills.
• Experience with copy editing and proof reading with strong attention to detail.
• Proficient in digital communications, applicable design programs, social media platforms, and other communication tools.
• Experience coordinating multiple projects under strict deadlines.

Preferred Qualifications

Three years of experience in marketing, communications, journalism, public relations, advertising, graphic design, videography, or event planning.
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Healthcare experience.